Digital agency Sod has been appointed to drive digital growth for Bakers Delight.
It will play a pivotal role in supporting the bakery franchise’s vision, focusing on digital strategies that align with the brand’s growth objectives.
While Sod specialises in creating accessible and inclusive digital experiences, the agency will collaborate with Bakers Delight and its partners to bring exciting online features to life, including improvements to its e-commerce platform.
Known for its freshly baked bread and commitment to the community, Bakers Delight operates in over 700 locations across Australia, Canada, the USA, and New Zealand. With an ambitious growth strategy that expands its digital footprint through initiatives like click and collect, Bakers Delight is poised to further delight customers through enhanced online experiences.
“We’re so excited to work with an iconic brand like Bakers Delight,” Sod co-founder, Simon Blangiardo said. “Their commitment to quality and community mirrors our own values, and we’re excited to contribute to their digital journey as they continue to innovate and grow,” he added.
Bakers Delight’s digital experience manager, Francisca Schilling said: “Bakers Delight is thrilled to partner with Sod on this digital transformation journey. Over the last few years, we’ve focused on modernising the look and feel of our bakeries to create a more welcoming and contemporary in-store experience.
“Extending this vision to our digital presence was the natural next step. Our new website will not only reflect our refreshed brand positioning but will also prioritise inclusivity by achieving AA accessibility standards, ensuring that every customer can enjoy a seamless online experience.”
This client win comes after Sod was recognised at the 2024 Australian Web Awards with five awards, including the McFarlane Prize Site of the Year. Sod boasts a decade of experience in digital marketing, web design, and development and continues to demonstrate its ability to deliver impactful and inclusive digital solutions.