SOCIETY unveils new brand positioning as marks its five-year anniversary


• The new brand positioning is centred on a people-first approach to brand connections

SOCIETY is celebrating its five-year anniversary with the announcement of its new brand positioning, centred on a people-first approach to sparking brand connections.

The award-winning, integrated creative agency – founded in 2017 by Dena Vassallo – now employs more than 20 staff, and is set to continue its expansion over the course of 2022.

SOCIETY was initially created by Vassallo to start a revolution in the way agencies support brands and organisations that are positively shaping the societies in which we live, work, and play.

Born from a desire to make the marketing and communications industry even more people obsessed, with five years under its belt, the agency is relaunching with a refreshed brand positioning.

Vassallo said: “We believe the best brands are set apart by the way they make people feel. As we celebrate our fifth birthday at SOCIETY, we are relaunching with a new methodology, the SOCIETY Spark, as our focus.

“This “spark” means that the campaigns we design will ignite curiosity, earn attention, and create more human connections for brands.”

Of the five-year anniversary, and SOCIETY’s exponential growth since its beginning, Vassallo noted that it is an exciting time for the female-led agency.

“SOCIETY’s ethos has always been people-first, and this is reflected in both our new SOCIETY Spark methodology, and the inspiring, hard-working team we have built since our inception,” she said.

SOCIETY also brought their teams together from across the country for the inaugural SOCIETY Summit at their new Adelaide office as part of its anniversary celebrations, giving everyone the chance to reflect, learn, spark new ideas and finally meet face-to-face after two years apart.

Vassallo continued: “Now is the perfect time to reflect on the meaningful differentiation of our agency, and the thriving business, leaders, clients and team we have created. We have worked on some incredible projects with some of the best brands in the country, and over the next five years, we plan to continue working hard and being kind

“We’re calling on our industry to become even more people obsessed, as with all we’ve learned over the past five years, we know we’re only just beginning,” she added.

SOCIETY has a steadily growing team across Australia, New Zealand, and the United States with a client roster that features some of the best brands in Australia, including Optus, Woolworths, Kraft Heinz, San Remo, Bickford’s, Violet Crumble, Equatorial Launch Australia, South Australian Tourism Commission and more.

A new SOCIETY website has also been launched to capture the new positioning – “We Spark Brand Connections,” and includes recent work from the team.

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