Social Soup has appointed Jess Hope to the newly created role of head of growth and innovation.
Hope brings over 15 years of experience in social, creative and content marketing, working in the entertainment, music, publishing and advertising spaces.
Hope, who relocated from the UK to Australia in 2016, has spent the past few years helping brands in the FMCG, tech and finance sectors to collaborate with creators.
She was most recently head of content and partnerships at EssenceMediacom in Sydney. Her resume also includes time as marketing manager for Next Media’s frankie magazine and communications and content manager at Live Nation’s Ticketmaster, in Australia and in the UK.
Hope will be responsible for overseeing the agency’s client growth, ensuring it continues to deliver market-leading influencer strategies and creator campaigns that drive value among the growing creator economy.
Social Soup founder and chief executive officer Sharyn Smith welcomed Hope to the agency and said: “She is a great fit for our business and our clients and brings incredible knowledge and creativity.
“As we gear up for a strong 2024 and as influence marketing becomes even more embedded in marketing plans, Jess will play a big part in making sure that Social Soup continues to lead what good influence looks like, creating world class strategies that deliver real world results.”
Hope said of her new role: “I was instantly drawn to Social Soup’s use of data and tech to deliver effective creator marketing for brands. I’m a firm believer that by pairing those smarts with platform performance and brave creative thinking, we can elevate brand partnerships and create audience-first content across categories. Needless to say, I’m excited to get stuck in and keep learning from the absolute pros at Social Soup.”
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Top image left and right: Sharyn Smith and Jess Hope