The Influence Group has announced a new partnership between its influencer marketing business Social Soup and Sustainability Victoria, commencing May 2023.
Part of the Victorian State Government, Sustainability Victoria was established under the Sustainability Victoria Act 2005 and is a statutory authority with a board appointed by the Minister for Energy, Environment and Climate Change. Its purpose is to support the community to transition to a more circular, climate-resistant economy.
The partnership with Social Soup will span two campaigns focusing on “Small Acts, Big Impact”, with the influencer marketing agency being engaged across content strategy, paid amplification, creator recruitment and activation alongside CRM software to educate and motivate Victorians on simple, sustainable practices.
Katie Palmer-Rose, Social Soup managing director, said: “We are thrilled to be partnering with Sustainability Victoria, to use our expertise as a driver for good – for a more sustainable and green future in Australia.
“We can leverage our creators at scale to help tackle a number of issues, with the first targeting food waste and the second aimed at ‘losing the plastic bag’, given there are currently over 16% of Victorians still leaving plastic bags and plastic in the recycling bin. The plan is to get these issues at the forefront of every Victorian’s mind.”
Sharyn Smith, director of The Influence Group and CEO and founder of Social Soup, said: “This is the start of a very exciting partnership.
“Our affiliation with Pollinate Sustainability – a division of Pollinate and part of The Influence Group family alongside Social Soup – puts us in a unique position to understand the role businesses play in a climate-resistant future.
“This experience and knowledge put us in a great position to deliver the most effective messaging to Victorians, and hopefully the rest of Australia,” she said.
This partnership comes after The Influence Group unveiled a new tool to facilitate smarter media planning and drive greater influence through marketing campaigns: The Influence Audit.
See also: The Influence Group unveils The Influence Audit to drive influence through marketing campaigns
–
Top image: Sharyn Smith and Katie Palmer-Rose