Snapchat has partnered with the Australian Red Cross and the International Federation of the Red Cross and Red Crescent to launch a new augmented reality (AR) experience that demonstrates the basic steps of Cardiopulmonary Resuscitation (CPR).
The launch of the AR lens teaches people around the globe how to do CPR ahead of World Restart a Heart Day.
The new Lens uses Snap’s leading AR technology to go beyond reading about the techniques and showing them in a true-to-life example how to perform the procedures, which can be lifesaving.
Snapchat noted data from the International Liaison Committee on Resuscitation that found that seven out of ten cardiac arrests happen in front of bystanders. However, fewer than 20% of people end up providing first aid.
The platform said that the new educational AR experience would allow users to learn about CPR and takes them through a true-to-life example where they can walk around the people performing the techniques and answer quizzes to test your knowledge.
Snapchat users can even participate in interactive games to understand the rhythm of how to perform chest compressions.
The new Lens is launching ahead of World Restart a Heart Day on Sunday 16 October.
World Restart a Heart Day is a global initiative to raise awareness and education about CPR and Automatic External Defibrillators (AEDs) in the community.
The release of this new lens by Snapchat comes after the platform recently revealed new insights looking at the ways young Australians plan and celebrate holidays, and the unique opportunities in the path to purchase for brands to engage with shoppers.
In a study of more than 1,500 Australian social media users aged 13-35, including over 650 Snapchatters, the research revealed three distinct shopping moments during the holidays: shopping to prepare, shopping to celebrate, and shopping for gifts.
See also: Snap report reveals what young Australians want from brands this holiday season