Snap Send Solve has launched a new campaign via Thinkerbell, introducing MC Bin Chicken as the grime-loving mascot trying to stop Australians from reporting local issues.
The free app allows people to report problems such as dumped rubbish, potholes, graffiti and abandoned trolleys to the relevant council or organisation.
The campaign is built around a simple question: what happens when cleaner streets threaten the bin chicken’s way of life?
Snap Send Solve said its recent study found that councils with high bin chicken populations have a higher proportion of dumped rubbish reports. In those areas, 23.5 per cent of reports to the app related to dumped rubbish, compared to 10 per cent in councils with few or no bin chickens.
MC Bin Chicken takes aim at cleaner streets
Thinkerbell created MC Bin Chicken as a “trash-talking” character on a mission to protect abandoned trolleys, pothole spas and the rubbish that keeps his kingdom alive.
The character fronts a diss track encouraging Australians not to use the app, positioning cleanliness as a threat to his lifestyle.
“This app is a buzzkill. Usually you couldn’t walk down a Sydney block without finding a prime chippie buffet in a dumped trolley,” MC Bin Chicken said.
“With Snap Send Solve around, my trash kingdom is under threat. I had to drop a diss-track to keep the streets real.”
Danny Gorog, CEO at Snap Send Solve, said the character had reason to be concerned.
“MC Bin Chicken has every right to be worried. Last year, Snap Send Solvers reported 39,218 abandoned trolleys and over 43,000 illegal dumping incidents across Sydney alone,” Gorog said.
“That’s a disaster for his trash kingdom, and a win for everyone else. The more people who download Snap Send Solve, the cleaner our streets, and the harder his life gets.”
‘Snap Send Solve’ campaign
Campaign to run across social, digital and OOH
The feud between MC Bin Chicken and Snap Send Solve will play out this week across social, digital and out-of-home.
The work was developed by Thinkerbell, with the agency using Made Promptly, its in-house AI production studio.
The original visuals for MC Bin Chicken were created by clay model artist Irina Perisic Bosnjack, while the music track origins came from musician Matt Plant.
Thinkerbell said the physical origins were created to protect intellectual property and creative craft.
Snap Send Solve has more than 1 million registered users across Australia and New Zealand. The company said 1.8 million reports were sent through the app in 2025.
Top image: MC Bin Chicken