Slingshot has been appointed to lead media strategy, planning and buying for Krispy Kreme Australia, working across its biggest campaigns in the year ahead.
Krispy Kreme Australia was the first country outside of North America to make the Original Glazed Doughnuts and now operates at more than 38 locations.
Jane Waterhouse, managing director of Slingshot, celebrated the new business win for the creative media agency.
“We welcome the opportunity to bring our signature Unconventional Intelligence (UI) across media strategy, planning, and implementation to help not only maintain but further deepen Krispy Kreme’s position as Australia’s most loved sweet treat brand,” she added.
Olivia Sutherland, Krispy Kreme’s marketing director, said the Sydney independent agency showed “strong commercial thinking and a comprehensive media strategy that has us motivated for the year ahead.”
Slingshot’s new business with Krispy Kreme comes after the agency won the media strategy, planning and buying account Inghams in November last year.
Simon Rutherford, Slingshot CEO and partner, said at the time that the agency aspires to work with celebrated brands and individuals that stretch and challenge the agency.
“We are loving working with the Inghams team. Inghams is an iconic Australian brand, steeped in history with a fantastic brand story.
“We’re excited about helping them bring that story to life. When you apply creativity across all areas of media and data, transformational growth occurs, we’d love to deliver that for Inghams,” he added.
Just months before the Inghams win, Slingshot and its content and creative arm, onesmoothstone announced a restructure to meet the demands of a converging media environment with creative at its core.
As part of the changes a new executive and senior leadership team was installed to drive client and agency growth by capitalising on critical thinking skills across media and creative. Jane Waterhouse, general manager of onesmoothstone has been appointed managing director of Slingshot working alongside Rutherford and CIO, Simon Corbett.