Sling & Stone has announced its appointment as the agency of record to Krispy Kreme, home of the Original Glazed Doughnut, following a competitive pitch process.
The partnership will see the agency work closely with the global brand to deliver the brand platform of Joymaker, creating more joyful and generous experiences for Aussies and Kiwis, as the pioneering doughnut retailer looks to grow ambitiously across both markets.
Sling & Stone has developed a creative strategy that will inject Krispy Kreme into everyday moments that creates emotional connections, executed through multiple channels, including earned media, partnerships, activations and extensive influencer and social work.
Kasi Talbot, global head of consumer at Sling & Stone, said: “Krispy Kreme is an ambitious brand that has constantly reinvented itself for today’s culture. Known worldwide for its creative and joyful marketing, they perfectly fit our mission of working with brands shaping the future of how we live and play.
“Krispy Kreme is a partner that truly values and delivers on creative work. We have some incredible integrated marketing campaigns lined up this year and are proud to add them to Sling & Stone’s growing consumer and social portfolio.”
Aimee Cutajar, Krispy Kreme’s head of marketing, said: “Sling & Stone really understood our brand and value proposition, delivering a creative and out of the box pitch. They were the stand out agency when assessing our options and the calibre of the team made it an easy choice for us.
“Finding an agency that not only has the expertise but also a strong alignment in values and culture was important to us – Sling & Stone ticks all the boxes.”
Earlier this year, Sling & Stone announced the addition of three new clients to its roster.
Healthtech solutions company T-shirt Ventures, cashback platform Cheddar, and cleantech platform Greener have selected the agency to lead their communications strategies in Australia.
See also: Sling & Stone welcomes three new clients to its client roster