The podcast market has lost a major player in the form of Stitcher, which has announced that it will be shutting down. The app’s last day will be August 29th.
“SiriusXM, the owner of Stitcher, is focused on incorporating podcasts into its flagship SiriusXM subscription business. Subscribers can listen to podcasts within the SiriusXM app and will see an all-new listening experience later this year. “All podcasts on Stitcher can also be found anywhere else podcasts are distributed,” the farewell notice reads.
The note also points out that the company “expects to continue to operate our Stitcher Studios and Earwolf networks.”
“Thank you for giving us the opportunity over the last decade to create the best possible podcast listening experience!” the official Stitcher account Tweeted.
Stitcher’s slate of original podcasts include LeVar Burton Reads and The Sporkful; top-ranked comedy podcast network Earwolf’s How Did This Get Made and Office Ladies; award-winning documentary network Witness Docs’ All-American, and Unfinished; along with Black lifestyle and culture network More Sauce’s New Rory and Mal and Reality with the King.
The creators and hosts who make exclusive podcasts for the company through Stitcher Premium have been told that the company “will determine availability and accessibility of their shows,” according to the company’s website. For fans, the site suggests that “To stay updated on the availability of their content, we recommend following the hosts/creators on social media or subscribing to their newsletters.”
In October last year, SCA announced its agreement with AdsWizz to exclusively represent the ad inventory of select Stitcher and SiriusXM podcasts in Australia through SCA’s LiSTNR app and other podcast listening platforms.
In 2022 Triton Digital reported that Stitcher was the USA’s top sales network for the year, with 56.8 million average weekly downloads.