Shopper Media Group hires Trish McMahon as Commercial Director

• McMahon joins from oOh! Media after six years as commercial management roles

The Shopper Media Group has announced that Trish McMahon is joining the company as commercial director.

McMahon joins from oOh! Media after six years as commercial management roles across retail and fly. Prior to that she held project manager, national operations manager and commercial manager positions at Adshel NZ.

Shopper Media Group’s chief operating officer, Ed Couche said: “Trish’s experience in both Australia and New Zealand will provide valuable strategic guidance in attracting shopping centre partners who want access to a digital platform that offers innovation, data analytics, consumer insights and best practice in retail out-of-home media.”

McMahon’s focus will be on maintaining and improving relationships with shopping centres, while also creating processes and procedures for new portfolio acquisitions transitioning to Shopper Media Group digital communication network.

McMahon said: “I’m looking forward to helping grow Shopper Media’s portfolio of shopping centres by offering best-in-class digital media solutions, data collection and analytics.

“This technology is critical to meeting the needs of shopping centres today and in the future.”

Shopper Media Group CEO Ben Walker said: “We believe in empowering shopping centres with a better understanding of their customers, so they can deliver meaningful, personalised and highly engaging campaigns that improve the shopper experience and support retailers within their centres.

“Trish joins an established and highly professional team that has been instrumental in securing and servicing our network of more than 300 shopping centres nationally, and growing.”

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