Shopper has announced Sam Noble has joined its Sydney Agency Team as group sales manager.
Jamie Hollebone, Shopper’s head of revenue, says, “Investment in retail out- of-home continues to grow as marketers seek to showcase their brands, dynamically target customers and deliver audience reach whilst engaged shoppers are in a buying mindset.”
“Sam’s appointment will be key in optimising these opportunities within the market, and he joins a very, successful, hardworking and high achieving sales team.”
With over 10 years’ experience in out-of-home media, Noble joins Shopper from JCDecaux, previously APN Outdoor, and brings deep knowledge and relationships working across large agency groups such as GroupM.
“I am excited to be joining Shopper at a time of extraordinary growth,” says Noble. “Shopper has shaken up retail out of home with innovation, insights and a clear focus on client-centric service. Its culture is people-led and high performing, and I am eager to join the team to build growth and success both personally and within the business.”
Shopper’s out of home advertising screens are in 450+ shopping centres across the country. With dynamic advertising capability, advertisers and brands can implement personalised messaging that reaches the right customers, at the right time and in the right place.
In February, Ed Couche was appointed CEO of Shopper, following the passing of Ben Walker in January.
He co-founded the company – then called Shopper Media – with his close friend Walker in 2015, which they grow and eventually rebranded in 2021.
Couche stepped into the role after serving as the company’s chief operations officer.
In the year ahead, he has set his sights on growing the retail OOH category through close and collaborative partnerships with agencies, brands and shopping centres and delivering optimal media value for the businesses and brands that Shopper support.
Prior to founding Shopper, Ed spent 14 years working in the out-of-home industry at oOh! Media and JCDecaux in the UK.