Seven West Media has announced the signing of a global multi-year partnership with Google that extends and delivers Seven’s market-leading content across YouTube.
This new agreement allows Seven and Yahoo7 to reach YouTube, growing global mobile-first audience via distribution of existing and new content and the creation of new branded channels
“We’re thrilled that fans of Seven West Media’s great programming around the globe – from Home and Away followers in Ireland to My Kitchen Rules fans in Estonia – will now be able to keep up to date with their favourite characters on YouTube,” said Google Australia managing director Maile Carnegie. “There’s such a big opportunity for Australian producers to engage their viewers online and on mobile, bring in new global audiences, and experiment with new formats, and it’s great to see Seven West Media leading the way on this locally.”
Therese Hegarty, director of content, distribution and rights for Seven, said: “This is an exciting step in Seven’s delivery of owned content anywhere, anytime to global audiences and our partnership with YouTube supports our growing investments in content creation.”
Ed Harrison, CEO of Yahoo7, said: “Advertisers’ appetite for high quality video is strong and continues to grow. Increased distribution of our local content through YouTube will assist us in meeting this growing demand.”
The new agreement also encompasses Yahoo7 short-form AVOD Australian content, Seven’s premium sports portfolio, including 7tennis and 7 Olympic Games multi-platform coverage, and short- form video content from Seven West Media’s market-leading publishing businesses, including The West Australian and key brands in Pacific Magazines’ portfolio.
Commenting, Kurt Burnette, Seven’s chief revenue officer, said: “Our planning is driven by ensuring we continue to secure the audiences advertisers are seeking, no matter how or where our audiences engage with our content. Our new agreement with YouTube provides an extraordinary opportunity for us to combine the power of broadcast TV with the dynamics of digital to create and deliver significant marketing partnerships with advertisers seeking to engage with our audiences across any device at any time.”
Source: Seven West Media/Yahoo7