Sports Entertainment Network (SEN) has teamed up with the Nike Melbourne Marathon Festival in a new partnership designed to reimagine how Australians experience one of the country’s most celebrated sporting events.
The collaboration will see SEN deliver six hours of live and on-demand content across its multi-platform network, capturing the emotion, endurance, and atmosphere of race day, from elite athletes chasing records to everyday runners achieving personal milestones.
Taking place on Sunday 12 October, the sold-out event will now reach audiences far beyond the Melbourne streets, with SEN set to integrate digital storytelling, live commentary, and exclusive behind-the-scenes content.
‘A festival of human stories’
For SEN CEO Craig Hutchison, the partnership represents more than just coverage, it’s about creating connection through shared experience.
“The Nike Melbourne Marathon Festival is one of Melbourne’s most iconic events, and we’re thrilled to partner with it in a way that elevates the experience for runners, spectators and fans alike,” Hutchison said.
“Through our multi-platform coverage, we’ll bring the emotion, grit and triumph of race day to life. This partnership reflects our commitment to storytelling, innovation and celebrating the human spirit through sport.”
Across SEN YouTube, SEN TV, the SEN App, and the MCG Big Screen, live coverage will be complemented by real-time race commentary from Cam Luke, on-course reporters capturing atmosphere from key points, and selected runners wearing microphones to share their unfiltered experiences mid-race.
Post-event, audiences can dive into highlights, interviews, and features through SEN’s website, social channels, and YouTube, supported by editorial pieces and training content that explore the community and culture behind the event.
SEN Craig Hutchison
‘More than just running’
For Marcus Gale, Event Director of the Nike Melbourne Marathon Festival, the partnership underscores how the event has evolved into a broader cultural moment for Melbourne.
“We’re excited to partner with SEN to show how the Nike Melbourne Marathon Festival has simply transcended just running,” Gale said.
“The event represents another major event cultural moment. The festival is about community, connection and making memories. This partnership with SEN will help us tell this story to an even greater audience.”
With all major events sold out, the focus now turns to celebration, both on the course and off.
The festival weekend will also feature the Chobani Fit Walk, offering participants the chance to experience their own finish-line moment inside the MCG, and the Bupa Healthy Cities Mini Marathon, giving kids aged 12 and under their first taste of the running spotlight.