SCA Western Australia and AFL’s West Coast Eagles have entered into a three-year partnership, which kicks off with the launch of the 2024 footy season.
The partnership will see the Eagles work with SCA across all its brands, including Mix94.5, 92.9 Triple M, all regional stations across the state and LiSTNR.
As part of the agreement, 92.9 Triple M will have a heavy brand presence at all Eagles home games at Optus Stadium. The West Coast Eagles will feature in Mix94.5, 92.9 Triple M and regional station content integrations. In turn, SCA will work with the West Coast Eagles in local regional markets to amplify the club’s community programs.
West Coast Eagles general manager – commercial, Tony Haselhurst, said: “This new partnership with Southern Cross Austereo presents an exciting opportunity for the West Coast Eagles to engage with our members and fans across multiple stations and platforms. The club looks forward to promoting our community work throughout Western Australia through SCA’s regional network as well as working across the Triple M, Mix94.5 and LISTNR platforms.”
SCA Perth brand experience director, Stacey Schmook, said: “We’re incredibly excited to partner with one of the biggest and most successful clubs in the AFL to bring die hard WA fans even closer to the team they love through the power of audio. This is a huge opportunity for the West Coast Eagles and SCA to work together and build on a partnership that will last for years to come. The team are already decked out in blue and gold.”
The 2023 AFL season came to a close with Collingwood defeating the Brisbane Lions at the MCG. Seven reported that the network’s coverage of the game reached a national audience of 4.98 million Australians on Channel Seven and 756,000 on 7plus.
That made the game the most watched TV program in 2023 outside of the FIFA Women’s World Cup 2023, scoring an average total television audience of 3.75 million viewers, including 3.3 million viewers nationally and 2.47 million in the capital cities.