SBS OnDemand announces raft of new ad products and data partnerships

SBS highlighted its digital transformation journey over the last five years

At the SBS Upfront, the broadcaster outlined how it has positioned SBS OnDemand to have a clear and differentiated offering, including more than 15,000+ hours of content.

Adam Sadler, director of media sales, SBS said, “SBS had a clear digital strategy from the outset for SBS On Demand and continues to over-index in the commercial BVOD market. It is a destination in its own right, and we have held our share of on-demand viewing with 26% of total on demand BVOD minutes.

“This is an incredible result, driven by consistent and distinctive programming that defines SBS On Demand.”

Lee Callagher national operations and commercial product manager spoke about how the broadcaster’s investments in technology were ensuring SBS was delivering the strongest UX experience, but also had the right suite of partnerships to drive results for advertisers.

“We are immensely proud of the position which SBS OnDemand has carved out in Australian streaming space,” said Callagher. “We remain the highest-rated streaming platform in the Apple Store – not just against BVOD platforms but also SVOD – and that comes from how we put our audience first through our unique, personal and targeted ad experience.

“SBS is unique in the BVOD space in offering a decluttered, tailored and targeted ad experience, which understands and caters to the needs of audiences.”

See also: SBS brand partnerships rebrands to become SBS CulturalConnect

The new initiatives include: 

Solus advertising, giving a brand exclusive ad spot within an ad break
SBS On Demand and a brand can partner to bring audiences a shorter ad viewing experience on platform.

Pause advertising function allows brands to deliver relevant messaging when a program is paused
A non-disruptive, non-intrusive user-initiated display format. The pause ad format allows brands to deliver relevant messaging to SBS audiences at the right time and place during a natural, user-determined break in the storytelling.

Adobe Experience Platform as SBS Customer Data Platform (CDP)
The Adobe Experience Platform (Real-Time CDP) enables SBS to gain a more complete view of the OnDemand audience by bridging identities across devices and systems, allowing SBS to deliver impactful, personalised digital experiences in near real time.

Boltive partnership
Boltive’s technology scans and blocks malicious ads to ensure that display creatives offered on the SBS Network are compliant and secure. It protects SBS Audiences from malicious ads, redirect ads, and ads that do not comply by blocking on the client-side.

Kerv Interactive partnership for shoppable ads
A non-intrusive, unique shoppable and dynamic interactive video ad experience linking BVOD to a user’s mobile device for a more connected experience. Enables a call to action (QR code) for brands across CTV.

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