Sapporo has launched a new brand campaign, developed with Sunday Gravy, that invites consumers to slow down, stop and enjoy.
‘So, Pour A Sapporo’ aims to envoke a connection from a brand born from a simpler time, steeped in Japanese culture and heritage.
The 60-second spot, set in Japan, showcases the chaos of life, sprinting through the city amid rush hour traffic and crowds of people.
Closing the spot is the sounds of a can of Sapporo and being poured into a chilled stein shared between friends.
The past several months have been successful for Sunday Gravy which recently launched the QV ‘care behind every bathroom door’ with Half Dome. The campaign ditches the unattainable and polished for authentic moments of care that usually go unseen, found in thousands of bathrooms across Australia.
Sunday Gravy also launched DiDi’s tow service over the festive season and the Service Still Matters brand platform for technology business Square.
In March, Sunday Gravy won the creative account for Taubmans paint and in February it won creative and PR agency for toilet brand Sorbent as it plans to expand its reach with Australian consumers.
Client:
Coopers Brewery – Sapporo
Amy Kearney, Brand Manager
Shinichiro Shimo, Sapporo Beer Sensei & VO Artist
Creative Agency: Sunday Gravy
Production: Collider
Managing Partner & Executive Producer: Rachael Ford-Davies
Director: Dylan Duclos
Producer: Autumn Loveday
DOP: Christopher Miles
Post Producer: Annie Schutt
Editor: Adam Wills
Colourist/Online: Matt Fezz
Music Composition: Electric Sheep
Sound Designer: Georgia Collins
Media Agency: Atomic 212
Facilitation Company: Mr Positive
Retouching: Electric Art