Sandpiper has announced the appointment of Jasmine Hogg to the role of general manager for Australia following significant growth in the market.
Hogg’s appointment bolsters Sandpiper’s presence in the ANZ region, adding senior expertise to the firm’s local offering at a critical time for organisations looking to maintain public trust.
The new general manager brings more than 20 years of experience in media and corporate affairs helping organisations around the world prepare and respond effectively to crises and hostile campaigns.
Hogg is a specialist in identifying reputation risks for clients in highly regulated industries, including financial services, aged care, pharma, technology, aviation, security, and education.
Prior to joining Sandpiper, she was director and head of reputation risk for Apollo Communications, where her work included advising clients during the 2017-18 Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry and the 2018-21 Royal Commission into Aged Care Quality and Safety.
Hogg previously held senior advisory roles at several multinational corporations, including Macquarie Bank, Chubb Security and Pratt & Whitney Canada.
In addition to leading the growth of the Sandpiper business in Australia, she will play a key role in leading the firm’s insurance practice across the Asia Pacific region.
Hogg will lead an agile team of consultants in Sydney and Melbourne, and collaborate closely with Sandpiper’s New Zealand team, led by Edward Brewster.
Emma Smith, chief executive, Sandpiper said: “Jasmine’s appointment adds bench strength to our team as we build out our presence in Australia and add senior capability to our firm. We are excited by the growth opportunities for our offering in Australia, in particular in the financial services, energy, healthcare, and technology sectors where we have deep expertise.”
Hogg said of her appointment: “Sandpiper’s established presence across China, Hong Kong SAR, and Singapore gives us a unique platform to help Australian companies target growth and investment in the Asia Pacific region.
“Similarly, our team of local advisers has the capability to help clients build their reputation capital here in Australia. I’m delighted to be joining such a talented team at an important growth phase for the firm,” she added.
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Top image: Jasmine Hogg