Sanctuary Media Group has teamed up with nine media owners to support GIVIT’s NSW Flood Appeal in a national campaign.
The campaign aims to deliver critical assistance to communities impacted by recent catastrophic flooding across the Mid North Coast and Hunter regions of New South Wales
The multi-channel campaign, spanning out-of-home, radio, retail and health environments, has generated over $800,000 in donated media value, including editorial support, and is already driving strong public engagement and awareness.
Media partners supporting the initiative include oOh!media, JCDecaux, QMS, Civic Outdoor, Tonic Media Network, Cartology, Nine Radio, SEN and ARN.
The campaign resulted in uplift for GIVIT and generated an increase of 460% in financial donations and 140% increase in website traffic.
“We are incredibly grateful to Sanctuary Media Group and all their media partners for providing GIVIT with so much support for our New South Wales Flood Appeal,” said Samantha Richardson, Head of Marketing at GIVIT.
“The rapid collaboration and generosity have significantly boosted awareness and donations, helping us deliver essential goods faster to families affected by the floods. This campaign truly shows the power of partnership in making a real difference on the ground.”
Peter Stowe, Head of Trading at Sanctuary Media Group, said: “It’s been incredible to see the media industry come together so quickly to support communities in crisis.
“This is what can happen when adland unites around purpose — the response has been fast, generous and impactful.”
The campaign is set to continue throughout June and July via GIVIT.org.au.
Last year, Sanctuary Media Group partnered with fintech company SumUp and as an official launch partner of Nine Audio: Finance, a new premium short-form, high-frequency ad solution adjacent to their network’s finance reports that was announced as part of the Nine 2025 Upfronts.
The network said the finance offering is designed to meet growing demand in the finance category and will provide an additional 10-second high-frequency, standalone audio advertising solutions and prominently feature across Nine’s audio assets.