Ryvalmedia Sydney has been appointed to lead media strategy, planning and buying for Avant Mutual across core digital channels.
The remit includes paid search, paid social and programmatic.
Avant Mutual is a member-owned doctors organisation with a 130-year history. It offers products and services to support doctors in their professional and personal lives, and is Australia’s largest medical indemnity insurer, protecting more than half of Australia’s doctors.
A Sydney growth milestone
The win marks a significant growth milestone for Ryvalmedia Sydney, led by General Manager Bianca Falloon.
Avant Mutual joins the agency’s Sydney client roster, which includes Red Balloon, Adrenaline Experiences, West HQ, Guide Dogs NSW/ACT, Endometriosis Australia, Sensar and Team Medical.
Falloon said the partnership reflected a strong alignment between the agency and Avant Mutual.
“I’m thrilled to be working with Avant Mutual and supporting a brand that plays such an important role in protecting Australia’s doctors.
“The alignment was clear from the start, with a shared focus on performance, innovation and growth, and we’re excited to build on the strong momentum already underway.”
Ryvalmedia is part of the RyanCap group and has offices in Sydney, Melbourne and Brisbane.
Main image: Bianca Falloon