Rvyalmedia wins Click Frenzy’s full media account


• They will plan and execute the first campaign together, The Main Event, in November

Rvyalmedia has announced it has won the full media account of cyber-sale giant Click Frenzy, following a competitive agency review.

Click Frenzy was launched in 2012 by Global Marketplace and has 1.7 million members and growing. The platform stimulates e-Commerce activity in Australia for its retailer partners through its annual industry-wide online mega sales events.

The partnership with Rvyalmedia will begin imminently to plan and execute the first campaign together, The Main Event, in November.

The event is Click Frenzy’s biggest online activation for the year, with over 500 Australian and global brands offering discounts during the promotional period.

Managing director Joseph Pardillo said: “It’s such a special opportunity for us to be working closely with a revolutionary digital business like Click Frenzy, and we’re very grateful for the chance to be partnering with Mark and the team, bringing unrivalled and exclusive retail offers to millions of Australians.

“Their entrepreneurial spirit as a business is infectious and we can’t wait to build exciting campaign events with them that is deserving of their amazing retail sales offers,” he added.

Click Frenzy’s head of marketing and content, Mark Salzmann said: “We’re excited to partner with Ryvalmedia as we embark on the next phase of growth for Click Frenzy.
“Ryvalmedia captured our imagination during the tender process, presenting several innovative ideas which we’re excited to implement for our upcoming campaigns,” he added.

Earlier this month, the agency announced the expansion of its team with new hires and senior promotions to meet increasing client demand and new business momentum.

Rob Ramirez has been appointed head of SEO, and Julie Gabelich joins as business director and investment specialist.

Ramirez will lead the SEO team and has extensive experience in the eCommerce, education, energy, and property verticals. He joins Ryvalmedia from Reprise, where he was the SEO director, and previously, at Digital Eagles as SEO manager.

Gabelich joins from Dentsu and Carat, where she was client investment director, and prior at Vizeum as senior business manager. She will lead the bet365 and Sleepmaker portfolio (part of The Comfort Group ANZ).

See also: Ryvalmedia welcomes new hires and senior promotions

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