Rolling Stone AU/NZ has partnered with Australia and New Zealand’s leading online fashion and lifestyle retailer, THE ICONIC to host SUMMER SOUNDS 2025.
Now in its second year, SUMMER SOUNDS is giving Aussies a way to kickstart summer in ICONIC style. On Saturday, 1 November, 2025, North Bondi SLC will be transformed into a celebration of music, fashion, culture and summer energy.
Australian icons, The Veronicas, are headlining the party so attendees can dance to their biggest hits against the backdrop of Bondi Beach.
The Veronicas are headlining SUMMER SOUNDS at Bondi Beach.
The event builds upon THE ICONIC’s ‘Got You Looking’ (GYL) Masterbrand campaign. The exciting partnership contributes to THE ICONIC’s unique and in-person experiences for key customers, while engaging brand partners to create head-turning moments together.
Georgia Thomas, Director of Brand, Media and Communications at THE ICONIC, told Mediaweek, “Whilst we’re a digital‑first e-commerce brand, our customers consistently ask us for in real life moments, so we’re doubling down on experiences that get them looking, moving and connecting.
“In our second year, we’re proud to collaborate with Rolling Stone AU/NZ to bring an even bigger celebration of music, fashion and culture.”
As part of the campaign, THE ICONIC is giving customers the chance to win passes to this exclusive event.
One lucky customer will receive four passes to SUMMER SOUNDS, including return flights to Sydney, two nights’ accommodation in Bondi Beach, and a $3000 voucher to shop THE ICONIC*.
25 SUMMER SOUNDS double passes will also be up for grabs, ensuring more fashion fans will get the chance to party at the beachside celebration.
How can customers enter the Summer Sounds competition?
Commencing 10am Monday 29th September, 2025 and continuing until 11:59pm AEDT on Sunday, 19 October 2025, customers will be able to enter the competition at http://www.theiconic.com.au/summer-sounds by telling THE ICONIC which summer anthem would you play first at SUMMER SOUNDS and why?
To enter the promotion, entrants must:
Have an ICONIC account
Visit: https://www.theiconic.com.au/summer-sounds/
Enter first name, last name, phone number, state and email address.
Agree to the competition T&Cs
The competition opens today and runs until Sunday, 19 October.
Agency Partner: Love Media