Riviana has launched its One Pan Risotto range with a national campaign developed by Nunn Media, marking the agency’s first major work for a SunRice Group brand.
The product offers a 25-minute preparation time for risotto, aiming to make the traditionally time-intensive dish more convenient.
Brought to life through the warmth and wit of My Nonna Fina, a beloved Italian Nonna with a cult online following, the campaign centers on a simple yet powerful media idea developed by Nunn Media: if it’s Nonna approved, it’s worth serving.
The message became the creative thread woven through every touchpoint, from high-impact OOH to scroll-stopping social content.
Media activity includes metro transit and retail outdoor placements, supported by short-form video content. The campaign targets consumers looking for convenient meal options without compromising on quality, with placements timed for when they are commuting, meal-planning, or seeking recipe inspiration.
@mynonnafina Risotto doesn’t need to take hours! This Riviana One Pot Risotto is perfect for my lazy girl dinners – and the best part is there’s no mess 🙌 Available now at Coles and Independent Grocers @SunRice #ad #foodie #nonna #foodtiktok #italianfood #dinnertime #dinner ♬ original sound – Maddie and Nonna
Adam Cooney, group account director at Nunn Media, said: “Using My Nonna Fina as the heart of the campaign gave us an authentic and relatable way to connect Riviana One Pan Risotto with food and rice lovers nationwide.
“The Nonna approved idea provided a strong, unifying hook across channels, helping insert the brand into culture while driving both trial and purchase.”
The media strategy was designed to engage this audience in the moments that matter most, when they’re planning meals, commuting, or seeking quick inspiration.
“At SunRice, we know that today’s food lovers are looking for authentic flavours without compromising on convenience,” SunRice group CEO of ANZ, Ganesh Kashyap, said.
“With One Pan Risotto, we’ve reimagined a much-loved rice dish for the modern kitchen – ready in minutes, yet rich in the taste and tradition that makes risotto so special.
“This campaign reflects our commitment to leading the way in food innovation, making it easier than ever for Australians to enjoy high-quality, Nonna approved meals at home.”
SunRice group senior brand manager ANZ, Andreas Katsiroubas, said: “Working alongside the talented team at Nunn Media has been an absolute pleasure.
“Together, we’ve created a campaign that not only highlights the ease and authenticity of Riviana’s One Pan Risotto but also celebrates the heart of Italian cooking with My Nonna Fina.
“The Nonna Approved concept perfectly reflects what our brand stands for, quality, flavour and connection, and we’re thrilled to see it go live and engage food lovers nationwide.”
The campaign, produced by Nunn Media with creative from JPD, runs until the end of October, with a second phase planned for 2026.