Reprise Australia becomes the first Premium Partner for Taboola in Australia

Taboola and Reprise

“We are excited to continue this partnership, to drive increased full-funnel ‘FLOW’ for our clients”

Reprise has announced Taboola as its first Premium Partner in the Australian market.

The Taboola Premium Partner Program is designed to equip selected agencies with the best practices to increase customer acquisition, ensure campaign success and deliver growth across digital properties when using the Taboola platform.

Becoming a Taboola Premium Partner is a proof of excellence in mastering its platform and reflects a best-in-class management of the Native and Video campaigns. Through this program, partners have access to a range of benefits, including exclusive account management, early access to new features and regular training sessions.

Taboola and Reprise Australia have built an extensive relationship after first working together in 2018. The Reprise team has since launched a diverse mix of Native and Video campaigns with the recommendation platform, becoming regular early adopters of new features such as Motion Ads, new and improved targeting options (1st and 3rd party data), and using the power of the Taboola Pixel to track and optimise digital campaigns.

Announcing Reprise Australia as Taboola’s first Premium Partner in Australia was widely regarded as the clear choice since the agency showed a great willingness to understand the Taboola system and offering, and over time have become exceptional campaign managers within the platform. This partnership is a testament to the collaboration that has been valued over the last five years.

Adam Singolda, Taboola founder and CEO, said: “At Taboola, we believe in recognising and celebrating the achievements of our partners. We’re committed to building long-standing relationships and providing the support and resources necessary for success. We are delighted to welcome Reprise Australia as our first Australian Preferred Partner, joining a group of global partners who will truly benefit from Taboola’s suite of tools and insights.”

Andy Holford, Reprise Australia chief product officer, said: “Partnering with the world’s leading discovery platform has been a critical channel of our performance offering for clients.
“The expertise of native advertising at Taboola, coupled with their ability to provide deep insights and activation in a privacy-safe environment, has created a natural fit for Reprise. We are excited to continue this partnership, to drive increased full-funnel ‘FLOW’ for our clients, and to support our teams with hands-on education.”

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