Red Rock Deli teams up with Pnau for new single via Special

Red Rock Deli teams up with Pnau for new single via Special

Vandita Pandey: “Partnering with an artist like Pnau brings this message to life in an exciting new way that places the brand at the intersection of art, music, and culture.”

Red Rock Deli has teamed up with Pnau for a new project: creating a song infused with their distinct flavours. The collaboration via its creative agency, Special, is of the snack brand‘s Awaken Your Senses’ brand platform.

Inspired by the trend of incorporating unconventional sounds into music, the acclaimed music group and Red Rock Deli have crafted a new single, All Your Energy, solely using remixed samples of their snack ingredients, like a chilli “clap”, lime “synth”, sour cream “tambourine” and chip crunch “hi-hats.”

The four-minute track  was released by Pnau via Spotify and Apple.

Vandita Pandey, chief marketing officer ANZ snacks & beverages, PepsiCo, said: “Partnering with an artist like Pnau brings this message to life in an exciting new way that places the brand at the intersection of art, music, and culture and we’re thrilled that the launch of the ‘Awaken Your Senses’ campaign will offer people a moment to experience the fusion of flavour and sound like never before.”

Nick Littlemore from Pnau added: “Working with Red Rock Deli on ‘All Your Energy’ has been an interesting space for us to play in. The fusion of music and food is something we haven’t done before, and it set a new challenge for us. ‘All Your Energy’ is a quintessential PNAU track but with complex new layers for our fans to explore.”

The song-making process, documented in partnership with Revolver / Glue Society, Rumble, and Level Two Music, will also be released across platforms including Meta, TikTok, YouTube, OOH, and Spotify.

Client: Red Rock Deli
Chief Marketing Officer, Snacks and Beverages, ANZ: Vandita Pandey
Marketing Director Snacks, ANZ: Tracy Hardwick
Marketing Manager: Tom Floyd
Senior Brand Manager: Anita Cheng
Brand Manager: Liam Crothers

Creative Agency: Special
Partner / CEO: Lindsey Evans
Partners & Co-CCO: Julian Schreiber & Tom Martin
Creative Directors: Justin Butler & Letizia Bozzolini
Team Lead: Michelle Braslin Business Director: Molly Dyer CSO: Dave Hartmann Head of Film & Content Production: Sevda Cemo Senior Producer: Kat Stephens
Head of Stills: Nick Lilley
Print Producer: Danielle Senecky
Designer: Sabine Schwarz
Finished Art: Jen Bailey

PR Agency: Special PR
Managing Director: Alex Bryant
Account Director: Sarah Halpin
Publicist: Allex Conley

VFX (OOH): Flux Animation Studios, New Zealand
Executive Producer: Joshua Forsman

Film Production: Revolver
Directing Collective: The Glue Society
Director: Pete Baker

Managing Director / Co-owner: Michael Ritchie
Executive Producer / Partner: Pip Smart
Executive Producer: Jasmin Hellier
Producer: Caroline Kruck
Cinematographer: Aaron McLisky
Production Designer: Damien Drew

Post Production: The Glue Society Studios
Editor: Luke Crethar
Colourist: Scott Stirling

Artist: PNAU
Music Track Title: All Your Energy
Publisher: Universal Music Publishing Group, 120 Publishing, Wizard of OG
Master Rights Holder: TMRW Music

Music Supervision: Level Two
Music Supervisor: Marcus Brooke-Smith

Sound: Rumble Studios
Sound Production: Jeremy Richmond
Sound Engineer: Daniel Williams
Sound DP: Michael Gie
Sound Producer: Irene Kakopieros

Media: PHD
Group Business Director: Jen Jones
Digital Director: Paula Rebello
Strategy Director: Zachary Kelly
Group Investment Director: Christine Chen
Senior Investment Manager: Mikeah Iriving
Digital Manager: Grace Parsons
Account Coordinator: Violet Zhang
Entertainment Partnerships Account Director (DRUM): Avril O’Neill
Entertainment Partnerships Account Exec (DRUM): Nicholas Warrand

See also: Destiny’s Child’s Michelle Williams stars in latest Uber One campaign via Special

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