Australasia’s largest real estate group, Ray White, has become the first network to tap into REA Group’s new market intelligence data suite after the pair today unveiled a major data agreement and a network-wide Pro subscription partnership.
The deal is live from today and hinges on Ray White’s ability to fully integrate PropTrack and realestate.com.au’s expanded market performance data into its proprietary NurtureCloud, Pulse and OneSystem technology stack.
A data partnership built for scale
Ray White is now the first agency group with access to REA’s enhanced data environment, enabling benchmarking across suburb, state and national levels – including visibility into market share and conversion trends.
Alongside the data agreement, the network-wide Pro subscription will give Ray White agents nationwide access to REA’s advanced vendor-winning tools and intelligence products, all designed to streamline advertising and transaction workflows.
Ray White Chief Systems Officer Jason Alford
Ray White Chief Systems Officer Jason Alford said the partnership cements years of investment in the group’s technology infrastructure.
“Ray White has invested heavily in building technology platforms that other networks simply don’t have. Our OneSystem, plus NurtureCloud and Pulse suite, are specifically designed to absorb, analyse and activate comprehensive property data at scale,” he said.
“Our technology vision has been built on industry-leading technology, powering our OneSystem and NurtureCloud platforms.
“Through our own network scale and trusted third parties, we have curated a range of extensive data sets to power the OneSystem, as well as provide our specialist economics, technology, digital, marketing, and wider corporate team with the data they need to bring best-in-market insights and products to you.
“We’re constantly looking for ways to improve the quality of our data and its completeness, and we now have the opportunity to do this through a new agreement we have entered into with REA and its data company, PropTrack.
“We’re confident that this partnership will support our ambition to generate more leads, assist with getting in front of more vendors as they consider bringing their properties to market, and help our agents win more listings.
“We chose realestate.com.au and PropTrack as our data partners because their unmatched market insights, industry-leading API architecture, combined with our tech stack, will help propel the growth of our 550+ Australian offices. Ray White’s systems are built to turn these insights into actionable intelligence that drives real results for our agents and their clients,” he said.
REA Group Executive General Manager Customer Platforms and Services Tim Bradley
REA calls Ray White the ‘ideal first partner’
REA Group Executive General Manager Customer Platforms and Services Tim Bradley said Ray White’s sophistication made it the natural testing ground for the group’s most advanced intelligence products.
“A record 13 million people visited realestate.com.au in October. The scale and quality of our deeply engaged audience, and the fact that we have more listings than anywhere else, ensures realestate.com.au has the most comprehensive view of the Australian property market, and our market insights are unmatched,” he said.
“Our customers have been asking for new ways to access data that supports the growth and optimisation of their businesses and we’re delighted that the Ray White network will be first to access our new market intelligence offering.
“Ray White’s sophisticated systems mean they will be able to seamlessly integrate our expanded data sets and transform them into strategic advantages for their network. The network-wide Pro partnership will also drive better results, supporting agents to win their next listing with access to the richest supply and demand insights through tools like our market-leading CMA and Lead Insights,” he said.
What’s next for REA’s intelligence products
REA confirmed its market intelligence suite will continue to expand into 2026. Its Ignite platform will play a central role, with reporting set to evolve into an AI-enhanced experience offering deeper, more actionable insights.
REA customers seeking access to the new tools are being directed to their Relationship Manager or Customer Support.