R/GA retains Toyota account following competitive pitch

Toyota Australia reappoints R/GA as digital marketing partner

“The automotive industry is at the cusp of a remarkable transformation.”

Creative innovation studio R/GA has retained Toyota Motor Corporation Australia’s digital marketing business after the account was put to pitch. 

A spokesperson from Toyota Motor Corporation Australia said, “The automotive industry is at the cusp of a remarkable transformation, calling for solutions that prioritise customers’ individual experiences.

“As we navigate this evolving landscape with new and used vehicles, services, and communications, we recognise the importance of staying ahead.

“This makes R/GA the ideal partner to leverage our brand strengths that will maximise both value for individual customers and Toyota’s value chain.”

Michael Titshall, chief executive officer of Asia Pacific at R/GA, added,“Our longstanding and deeply integrated partnership with Toyota has never been stronger.

“We share a commitment to continuous improvement and innovation as a core business value and we take real pride in collaborating with the market leader to drive mobility transformation in Australia.

“Our ongoing partnership is testament to our combined team’s strength and the innovative spirit that defines our approach.”

R/GA announced Titshall’s appointment to the CEO APAC position in December of last year, 2023, expanding his role to oversee the creative studio’s offices across Asia.

Prior to that, Titshall had led R/GA Australia’s operations in Melbourne, Sydney, and Canberra. In the newly created role, it was announced Titshall would partner with R/GA’s executive leadership team in the region – which includes Marianne Whitman, general manager of Singapore, Anthony Baker, general manager of Japan, Barry Peng, interim general manager of China and Bambang Witoyo, general manager of Indonesia.

In Australia, it noted that Victoria Curro would continued as managing director, with chief creative officer Seamus Higgins and Ben Miles, viice president, executive creative director co-leading the company’s creative team.

See also: 
R/GA’s Michael Titshall expands remit assuming Asia Pacific CEO role
Toyota Australia announces Vin Naidoo as new head of marketing

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