Prophet has expanded its Growth division with the appointment of Claudia Kidd as Strategic Growth Lead, following a period of strong new business growth.
Kidd will be responsible for driving high-value growth opportunities, with a focus on media agency relationships, enterprise brand targeting and advertising growth. She will report to Chief Growth Officer, Paul Veltman.
The appointment marks the first of several new commercial roles at Prophet, as the company invests in strengthening partnerships with agencies and tech channel partners.
Kidd brings nearly 15 years of experience across media, sales and ad tech. Most recently, she was Sales Director at Channel Factory, leading strategy and execution in Victoria and South Australia.
She has also held senior roles at Quantcast, Click Frenzy, Seven Network and Blis, and has been recognised with industry accolades.
Veltman said: “On the back of securing over 20 enterprises in our first ten months, Prophet is accelerating cross-sector growth across the ANZ region. Over the next four months, we’re expanding very significantly, including Claudia as our new Strategic Growth Lead.
“Rising demand for advanced solutions in our category, combined with Prophet’s ability to deliver capabilities far beyond traditional MMM, and a true SaaS platform backed by an all-encompassing service layer of powerful support, training and proactive insights, is enabling us to scale faster than anticipated.
“We’re now seeking best-in-class talent: commercially-minded growth specialists and leaders who want to join an exceptional team, with the freedom and support to do their best work and make a meaningful impact across the APAC region and beyond.”
Kidd said of her appointment: “I was looking for more than just my ‘next opportunity’ – I was deliberate in my search for the right company, the right culture and the right mission – somewhere that marries innovation with impact and ambition with integrity. I’m happy to say I’ve found that at Prophet.
“I’ve spent the past decade in ad tech, working alongside agencies and directly with brands, witnessing the complexity of reaching the right audience, the pressure of interpreting data under tight deadlines and the constant demand to make high-stakes decisions and optimise in real time.
“That’s why Prophet excites me – Prophet is making a tangible difference in our industry, delivering the clarity and confidence marketers need to move from ‘I think’ to ‘I know’ by revealing what truly drives results without attribution bias.
“As Strategic Growth Lead, my focus is on unlocking growth across the media agency landscape – from global holding groups to ambitious independents – and driving real value for advertisers in high-impact sectors like retail, finance, insurance, utilities, automotive, FMCG, ecommerce and technology.
“My aim is to elevate the already incredible and complex work that agencies and brands do, replacing ‘what if’ with ‘here’s how’ and giving them the power to make smarter, faster and bolder decisions. I couldn’t be more excited for what’s ahead.”
Prophet, founded by Jordan Taylor-Bartels and Sean Taylor, launched in Australia in 2023. The Melbourne-based platform provides Commercial Mix Modelling (CMM) solutions and has grown rapidly, with uptake across retail, insurance, automotive, media, on-demand delivery, wagering and cybersecurity sectors.