Gravity Media has officially launched as a unified global brand following the full integration of EMG, combining their capabilities in production, content, media services, and facilities under one banner.
The rebrand, revealed on Wednesday 16 July, marks a new chapter for the company as it consolidates its identity and expands its international presence. The merged entity now operates in 37 locations across 11 countries, employing more than 2,000 staff and managing over 100 OB trucks and 30 studios worldwide.
The Gravity Media team in action at the UEFA EURO 2024 Championships
Speaking on the rebrand, John Newton, Executive Chairman and CEO of Gravity Media, said: “Once in the lifetime of a company like ours something big happens. For us, today, that is our transformation for the future and our coming together under one global brand that is Gravity Media.”
“Our look is new, but our commitment to our staff, our customers and, as always, to capture, craft and create the very best content remains the same.”
Brand strategy and market positioning
The newly consolidated Gravity Media brand aims to strengthen the company’s creative and facilities offerings, streamline client services, and accelerate global growth. It will also invest in innovation and talent to ensure top-tier production capabilities across sport, entertainment, and live events.
While the majority of operations will fall under the Gravity Media brand, several specialist sub-brands, including Boost Graphics, EMG, Gravity House, Livetools Technology, Origins Digital, Motionmakers, and Wall On Media, will continue to operate independently within the group.
“For those brands where there is more benefit to our clients to have them integrate into Gravity Media, they have done so. For those where the market needs them to remain as sub-brands, that will be the case,” Newton said. “The one thing our new Gravity Media brand does is guarantee our consistency of offering and communication across all the areas of our business.”
Global production powerhouse
Gravity Media’s services are used by top-tier federations, broadcasters and production houses around the world, including work on the UEFA EURO Championships, FIFA World Cup, Formula E, English Premier League, Tour de France, and Indian Premier League.
Its recent involvement in major events such as UEFA EURO 2024 and the Australian Open underscores its production credentials across both hemispheres.
The Gravity Media team in action at the Australian Open
Newton concluded: “The new Gravity Media global brand symbolises and crystallises who we are, collectively our many decades of experience and critically our path for the future. Now more than ever our clients across the globe can rest assured that we will push the boundaries of creative and technical excellence that will allow them to tell their incredible stories.”
Top image: John Newton