Cruise line company P&O Cruises Australia has appointed Bread Agency as its social media partner following a competitive pitch.
Bread Agency will work closely with the P&O team across their social efforts including social strategy, content creation, community engagement and influencer marketing. Bread will join the agency village working on the launch of P&O’s new brand platform.
“P&O is Australia’s favourite cruise line and takes hundreds of thousands of Aussies on unforgettable holidays every year. We can’t wait to work with Bread Agency to help us entice more Aussies to come onboard through the power of social media,” said Georgia Jameson, social media manager for P&O.
“P&O Cruises is a brand loved by Aussies, so it is a privilege to be working with them to build out their social media presence,” commented Bread Agency co-founder, Mary Proux.
“From the ships, to the crew, to the onboard experiences, there is no shortage of stories to tell. We can’t wait to bring them to life so people can get a true taste for P&O cruise life.”
Bread has already worked with P&O on two major campaigns. The first was the launch of the P&O TikTok channel with four creators, including Ben & Zara, Brooke Styles, Maddie and Nona and The Brother Boys.
This month, Supermassive was named the new creative agency of record for P&O Cruises.
The agency will oversee the repositioning and relaunch of the 90-year-old Australian brand, resulting in a new brand platform, brand identity and refreshed creative output across all channels.
P&O Cruises chief commercial officer, Kathryn Robertson, “P&O, a pioneer in Australian cruising for 90 years, is proud of its uniquely Australian offering. We are thrilled to partner with Supermassive, who have demonstrated a disciplined and fresh approach to brand strategy and non-traditional thinking, that will no doubt further enhance the P&O brand.”
Read more: P&O Cruises Australia appoints Supermassive to brand relaunch