Plaza Premium Group celebrates its growth with Crimtan

Plaza Premium Group

Esther Tan: “What began as a trial and exploration campaign has now become part of our always-on marketing strategy”

Plaza Premium Group (PPG), an operation of integrated airport hospitality experiences, has announced the results of a successful partnership with Crimtan, a lifecycle marketing platform for programmatic advertising.

Plaza Premium Group revealed that the collaboration yielded strong results, with an increase in new customers, by leveraging Crimtan’s targeted ad solutions.

Prior to partnering with Crimtan, Plaza Premium Group faced challenges to maximise growth due to limited regional brand awareness and the need for optimising its marketing strategies.

The collaboration, which began in April 2022, focused on elevating brand awareness and driving ROI with a localised and pragmatic approach. Crimtan implemented a tailored strategy to target potential customers and enhance PPG’s brand visibility in the digital landscape.

The case study revealed that Plaza Premium Group experienced a 37% increase in new customer acquisition in the first month of its collaboration with Crimtan. 

Esther Tan, global director of marketing, Plaza Premium Group, said: “We are thrilled with the success of our partnership with Crimtan. 

“What began as a trial and exploration campaign has now become part of our always-on marketing strategy.”

Joshua Wilson, commercial director of Crimtan (JAPAC) added: “In an era of personalised advertising, the collaboration with Plaza Premium Group exemplifies the power of targeted campaigns and tailored creative.

With a niche and ever changing target market, we embraced dynamic creative optimisation to efficiently target in-
market travellers – something that Plaza Premium Group wasn’t able to do with their previous efforts in programmatic.”

The success of the Plaza Premium Group and Crimtan partnership highlights the importance of localised strategies and bespoke creatives in driving brand awareness and customer acquisition. 

Following the success of the campaign, Plaza Premium Group has expanded its partnership with Crimtan, adding two products, Aerotel airport hotel and Allways airport concierge services, targeting the global market.

Read More: Crimtan appoints Andy Houstoun as chief commercial officer.

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