Pizza Hut Australia has appointed jnr. to lead its brand strategy and creative duties following a competitive pitch.
Flynn Group ANZ CEO Richard Wallis said the agency stood out for its deep QSR experience, innovative model, and relaxed, fun attitude.
“As Flynn Group ANZ continues to grow, we’re focused on building the Pizza Hut brand that moves as fast and boldly as our business ambitions,” Wallis said, adding that jnr. impressed with its ability “to turn commercial strategy into creative ideas that connect with our guests and fuel growth.”
Pizza Hut CMO Wendy Leung said the appointment marks “an exciting new chapter” for the brand, praising jnr.’s “creativity, agility and collaborative spirit, as well as their true challenger mindset.”
She said both teams are ready “to bring bold ideas to life, challenge conventions, and turbocharge the next phase of growth for the brand.”
Reviving an Aussie icon
For jnr. founder Ryan O’Connell, the win represents a chance to help revive one of Australia’s most recognisable names.
“The words ‘iconic brand’ are thrown around a little too liberally these days, but Pizza Hut is genuinely that,” he said. “A lot of Australians have very fond memories of Pizza Hut, including its advertising, and we’re looking forward to helping the brand get back to the lofty position it once held in Australian culture.”
jnr. ECD Jenny Mak described the partnership as “the start of something truly exciting,” adding that there’s a shared ambition “to create bold, distinctive work” and a commitment to “shape what’s next” for the brand.