Pinterest has launched its first brand campaign in Australia, ‘It’s Possible’, as the social media brand seeks to boost its awareness in the local market.
The campaign is part of a global integrated campaign which aims to drive greater awareness of the platform and its aim to help users go from inspiration to action. Pinterest aims to encourage consumers to discover their next great idea, make plans, and then shop these ideas into reality.
According to the platform’s 2023 data, consumers are saving more than 1.5 billion Pins per week to more than 10 billion boards. Pinterest claims this highlights first-party signals about people’s tastes and interests that indicate what products, styles, and items people plan to purchase.
Developed in-house by Pinterest’s House of Creative team, the campaign features a combination of live-action, stop-motion and motion graphics to capture four unique narratives that show how people seamlessly integrate the platform into the real world – from planning a holiday to nailing the perfect look for a 90s party.
Xanthe Wells, VP of Global Creative for Pinterest, said: “We constantly hear inspiring stories of how people are creating a life they love by exploring new horizons and making ideas their own.”
“‘It’s Possible’ is a powerful mantra that reinforces how Pinterest can both inspire great ideas and make them happen, from the everyday to the extra special.”
The ‘It’s Possible’ campaign launch in Australia aligns with the business’ momentum and performance which now reaches 482 million people globally each month.
Nearly half (42%) of Pinterest’s users are Gen Z and save twice the amount of ideas ideas at 2.4x compared to other generations. Pinterest claims more than half of our users see Pinterest as a place to shop, with Country Road recently leveraging this behaviour with a co-branded experience for creators and influencers to explore the brand’s clothing range at Country Road House.
The ‘It’s Possible’ campaign will run across social, display and online.
• Bad Cook
• Disco Treehouse
• 90s Party
• Securing the Deposit
• Pattern Decor
• Switching Up the Routine