Pinterest is about to lose one of the executives most closely associated with its cultural staying power.
According to AdAge, Andréa Mallard is departing the company after eight years at the company.
She served as its first chief marketing officer and, over time, one of its most influential internal voices.
A Pinterest spokeswoman confirmed Mallard’s exit, saying this week will be her last with the platform. No replacement has been announced.
The architect of Pinterest’s modern identity
Mallard joined Pinterest in late 2018, stepping into the newly created CMO role at a time when the platform was still defining its place in a crowded social ecosystem.
Over her tenure, she helped steer Pinterest’s rise as a destination for millennials and, increasingly, Gen Z – now the platform’s fastest-growing audience.
That relevance has mattered.
As newer platforms like TikTok accelerated cultural churn and attention fragmentation, Pinterest managed to remain adjacent to trends without outright chasing them.
In addition to overseeing brand, communications, and growth, Mallard took on responsibility for product design, embedding marketing thinking more deeply into the user experience itself.
She was also a consistent internal and external advocate on safety, particularly for younger users navigating social platforms.
A career built on brand and wellbeing
Before Pinterest, Mallard held senior roles at Athleta and Omada Health, bringing a blend of brand, wellness and consumer insight to her work – a mix that shaped Pinterest’s softer, more intentional positioning in the market.
Her departure comes as Pinterest continues to double down on culture-led, commerce-adjacent storytelling.
Gen-Z still front of mind
Earlier this week, the company announced a new shoppable CTV series, Bring My Pinterest to Life, launching on Roku, which will turn popular Pins into real-world experiences.
In its annual end-of-year report, Pinterest also forecast that themes including nonconformity, self-preservation, and escapism will help drive culture in the year ahead, signalling that the brand is still closely calibrating itself to younger audiences, even as it prepares for life after Mallard.
Her exit marks the end of a defining chapter for Pinterest’s brand evolution – and opens a new one as the platform looks to maintain momentum in an increasingly competitive attention economy.
Mediaweek has reached out to Pinterest’s local arm for comment.