PHD Melbourne has announced it has been appointed to the Swisse Wellness media account, effective immediately.
The agency, which was appointed without a formal pitch, will be responsible for all media strategy, planning and investment.
The account was formally held by an independent agency, Noisy Beast.
Swisse Wellness, which was founded in Melbourne over 50 years ago, has grown into one of Australia’s leading premium wellness solutions providers to millions of people in over 12 countries.
The win continues to strengthen PHD Australia;s commitment to working with notable and iconic local brands.
Kerrie Wade, Swisse Wellness owner, H&H Global, Marketing Director – ANZ, said: “The appointment of PHD is an exciting and logical step for Swisse and we are already seeing the benefits of our collaboration.
“We are looking forward to a great partnership,” she added.
Simon Lawson, PHD Melbourne managing director, said the appointment was a testament to the shared values between Swisse and PHD, including a commitment to wellbeing.
“We’re excited to formally announce our partnership with Swisse Wellness.
“They’re a quintessential Melbourne brand and we’re looking forward to using our challenger brand thinking to help them continue to grow,” Lawson added.
PHD, which is part of the Omnicom Media Group, is a growth-focussed agency that uses the power of imagination to deliver disproportionate growth for brands.
Since it was founded in London in 1990, as the first media agency to offer strategic and creative planning, PHD has been helping clients achieve disproportionate growth.
Today with over 100 offices in 74 countries, PHD remains in the business of growth, with a challenger mindset and focus on creativity.
Using its proprietary gamified operating system, Omni Studio, which enables the network to work together in a live environment, PHD creates ideas that go beyond expectations; ideas that enable brands to move beyond incremental improvements and make the leap above their competitors.