Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. has announced OMG CEO EMEA Guy Marks will succeed Philippa Brown as CEO of PHD Worldwide.
Florian Adamski, OMG global CEO, said: “Guy is one of our industry’s most entrepreneurial leaders, with an approach that transformed first OMD’s and subsequently Omnicom Media Group’s offering in EMEA over the past six years.”
“By enabling our agencies to quickly identify, adapt and respond in real-time to the challenges of a dramatically changing consumer marketplace, he’s unlocked growth for our clients and made OMG the #1 media agency group for net new business in the EMEA region for the year-to-date, according to the most recent COMvergence reporting.”
Marks joined OMG in 2014 following Omnicom’s acquisition of Mobile5, the global UX, design and tech consultancy service that he co-founded.
As CEO of OMG EMEA, Marks helped establish Omnicom’s Transact connected commerce and retail media consultancy in the region; and co-architected the expansion of OMG’s TRKKN analytics and cloud consultancy from five European countries to 20 markets across APAC, EMEA and North America.
Marks said of his appointment: “The thread that can be pulled through all my professional experience is driving growth through transformation.
“As the CEO of PHD – an agency that was born from a transformative concept of media as a strategic tool – my priority will be assuring that every PHD account team around the world have the talent, tools, technology and collective commitment to excellence they need to deliver the transformative ideas, solutions and service that drive growth for our clients, our agency, and our people,” he added.
Marks, whose appointment is effective October 1, will be headquartered in London. He will report to Adamski. Marks’ successor as leader of OMG EMEA is expected to be named next week.
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Top image: Guy Marks and Philippa Brown