Perth Radio Ratings 2021: Survey 2

Perth Radio ratings

• Nova holds #1, Mix steady, improvement at 96FM & Triple M

Perth Radio Ratings

Nova 93.7 13.3% (13.6%)
Cume: 606,000 (+28,000)
2020 results: Best/worst
Best 10+ 14.3% (12.0%)
Best Breakfast 15.9% (13.5%)

Nova is again #1 down only 0.3 points with a 13.3% share. A driving force of this win is the continued strong performance of Nova’s breakfast show with NathanNat and Shaun which was again #1 with a share of 14.9%.
Nova also continued to dominate drive with a 15.2% share as KateTim and Joel continue to rank #1.
Nova also topped the evening and weekend dayparts, and was #1 in the 10-17, 18-24, and 25-34 demographics.

Mix 94.5 12.6% (12.6%)
Cume: 517,000 (+27,000)
2020 results: Best/worst
Best 10+ 12.7% (10.1%)
Best Breakfast 12.4% (8.7%)

The Hit Network station has finished dead even with the same share as in survey one, remaining the #2 station in Perth.
The breakfast lineup of Pete, Matt & Kymba has remained steady and is still the #2 breakfast radio show. The national drive show was also #2 with Carrie Bickmore and Tommy Little not having much movement with a share of 12.3%.
The station was #1 in the 40-54 demo with a strong 17% share, up 1.4 points.

96FM 10.7% (9.8%)
Cume: 408,000 (+8,000)
2020 results: Best/worst
Best 10+ 13.6% (11.3%)
Best Breakfast 13.3% (8.3%)

96FM has reversed its downward trend after posting its lowest 10+ and breakfast shares in over five years in the last survey, the station is now up 0.9 points, with breakfast also up 1.5 points with the new breakfast show The Bunch taking over after Fred Botica announced his retirement last survey day.
The station was also #1 in 55-64.

6PR 9.3% (8.2%)
Cume: 189,000 (+22,000)
2020 results: Best/worst
Best 10+ 8.6% (6.3%)
Best Breakfast 11.2% (8.0%)

Breakfast host Gareth Parker is building on his results from his first survey, where he posted an identical radio share, now gaining 1.1 points and posting a higher share than the final survey of his predecessors Basil Zempilas and Steve Mills.

The station has moved to #1 in 65+ after gaining 4.0 points.

92.9 Triple M 8.2% (8.0%)
Cume: 372,000 (-14,000)
2020 results: Best/worst as Hit 92.9
Best 10+ 10.1% (8.7%)
Best Breakfast 10.1% (7.4%)

In the second survey since Hit 92.9 flipped to Triple M, the station is up 0.2 points.
The new breakfast team led by Basil Zempilas has made back a fair amount of the share that the team lost in the last survey, now up 1.1 points. Following the brand switch, the station’s demographics seem to have stabilised with no major movements, the most noticeable being a lift of 1.2 points 25-39.

6iX 4.5% (4.4%)
Cume: 132,000 (+2,000)
2020 results: Best/worst
Best 10+ 5.3% (4.5%)
Best Breakfast 4.5% (3.5%)

The station is down just 0.1 points. The biggest daypart swing was a gain of 0.9 points in the evening and 2.1 points in 65+.

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