The Perth Bears have announced McDonald’s as their major partner under a three-year deal.
The agreement will see the Ronald McDonald House Charities become the official charity partner, and McDonald’s name the NRL franchise’s Coffee Retail Partner.
Starting this year, the iconic Golden Arches feature on one panel on the back of the Perth Bears shorts for seasons 2027 and 2028.
McDonald’s will also be a key part of the game-day experience with exclusive family-focused activations and prizes.
The Bears will also support Ronald McDonald House Charities, the not-for-profit organisation that provides a home away-from-home for sick children and their families during vital medical treatment.
Perth Bears CEO Anthony De Ceglie said the club was “incredibly proud” to partner with McDonald’s.
“The Perth Bears are the most exciting story in Australian sport thanks to the rise and rise of the NRL under the leadership of Australian Rugby League Commission chair Peter V’landys and NRL CEO Andrew Abdo,” he said.
“McDonald’s has a long and proud history of supporting the code across Australia and Western Australia; so, it’s a natural fit for the league’s newest franchise.
“Being born and raised in Western Australia, I’ve also personally seen the enormous impact Ronald McDonald House Charities has had for children and their families from across our vast State who need to come to Perth for vital and often lifesaving medical treatment.”
Perth Bears head coach Mal Meninga added that partnering with McDonald’s offered a massive opportunity to connect and give back to West Australian families.
“Rugby League is built on the idea of family,y and nobody understands that better than McDonald’s,” he said.
“When we step onto the field in 2027, we want to know we’re playing for something bigger than points on the board, and being able to support families in the toughest of moments is exactly the impact we want to make as a club.”
McDonald’s senior director of marketing Mary Vrancic said Perth has a special connection with sport and the “unforgettable” moments it brings to fans.
“At Macca’s, we’re passionate about playing an active role in our communities and championing the love of footy across Australia,” she said.
“We’re proud to join forces with the Perth Bears and can’t wait to kick off an incredible season together.”