Paul Brooks has been appointed to the role of general manager of Coles Media.
Brooks brings more than 25 years of experience to the newly created role.
He will be responsible for delivering a new Coles media operating model, leading the supplier media centre of excellence, and interface that will enable supplier partners to access multichannel media solutions across Coles owned and bought media.
Brookes joins the company after three years as director of sales for Nine Entertainment Company.
He was also ANZ CEO for media agency Carat, chief investment officer at Carat, managing director of Dentsu Aegis Network’s media investment arm Amplifi, and previously chief investment officer at GroupM’s MediaCom.
Coles chief marketing officer Lisa Ronson welcomed Brooks to the Coles marketing team.
She said of his appointment: “Paul will be responsible for helping our suppliers and partners have the most seamless experience with their brands at Coles, enabling holistic campaign management across our strong media assets with the goal to deliver stronger results for supplier funded campaigns.”
“Coles connects with millions of Australians every week through some of the most loved media properties in Australia. The Coles Magazine is consistently ranked as the number one read magazine in Australia surpassing 5 million readers a month last year and the Coles Radio is one of the most listened to digital radio stations in Australia.
“We have also invested in building a stronger digital presence for our suppliers and partners to connect with our customers at point-of-purchase through Coles Online and in-store Digital Screens. We can’t wait for Paul to help explore more opportunities for our suppliers and partners and ultimately provide a consistent, single and unified interface to unlock multichannel media solutions,” she added.
Paul Brooks said of his appointment: “Coles is an iconic company that has touched the life of almost every Australian for more than 100 years.
“I’m really looking forward to the opportunity to deliver a media model that will inspire customers with the most relevant and personalised offers across all platforms in an omni-channel environment to meet their needs and enable all partners to better connect their brands with Australians. Retail media is about to enter a huge period of growth and I want to make sure that Coles is leading the market,” he added.