Paramount streaming subscriber numbers grow to more than 77 million in Q4 results


Paramount president and CEO: “Our content and platform strategy is working and, with even more exceptional content coming this year”

Paramount unveiled its global financial results for the fourth quarter, ending on December 31, 2022.

The media company’s streaming subscribers have grown to more than 77 million in Q4 and added 10 million to Paramount+ alone to reach nearly 56 million customers for that platform.

This comes after the third quarter recorded reaching close to 67 million global direct-to-consumer customers overall for Paramount in the third quarter by the end of September.

Subscriber growth in Q4 was driven by a strong slate of content, such as the NFL and a range of titles launches on the platform, such as 1923, another prequel to Yellowstone, Tulsa King starring Sylvester Stallone, Criminal Minds: Evolution, as well as the streaming debut of Top Gun: Maverick.

On an international scale, Yellowstone and Top Gun: Maverick were the top acquisition drivers for the service.
Paramount+ also continued to benefit from a partnership-based approach, including establishing and expanding relationships with Walmart, Delta, Sky, Canal+, Amazon and Roku.
Meanwhile, Pluto TV also increased global monthly active users by 6.5 million in the quarter driven by growth in all markets and expansion into Canada, now reaching 79 million.

Bob Bakish, Paramount president and CEO, said: “Paramount continues to demonstrate the success of its global multiplatform strategy, with popular content at its core.
“Nowhere was this more evident than in the growth of Paramount+, which added a record 9.9 million subscribers in the fourth quarter, driven by hit content like Top Gun: Maverick, 1923 and Criminal Minds: Evolution.
“In addition, in 2022, Paramount Pictures had 6 films open at #1 in the U.S. box office and Paramount regained its position as the most-watched media family in linear television.
“Our content and platform strategy is working and, with even more exceptional content coming this year, we expect to return the company to earnings growth in 2024,” Bakish concluded.

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