Paramount+ ad tier to launch in June

The ‘basic (with ads)’ plan follows last year’s launch of the ‘Premium’ tier in this market.

The ad-supported tier of Paramount+ will launch in Australia in June, at $6.99 a month.

The ‘basic (with ads)’ plan follows last year’s launch of the ‘premium’ tier in this market. The lower-priced plan gives the ability to stream all Paramount+ content on one device at a time.

The standard package is $9.99 per month for the ability to stream on two devices at once, and includes the ability to watch in HD and download content, while the premium tier is priced at $13.99 a month to have the ability to stream on four devices simultaneously, watch in even better quality (4K UHD, HDR10, ​Dolby Vision, and Dolby Atmos) and download content.

Marco Nobili, EVP and International General Manager at Paramount+ said: “Our pricing strategy and a market-by-market approach to our offering is key to providing customers choice, flexibility and value.

“As we launch ‘Basic (with ads)’ in our international markets, we can also offer our incredible content at an even more competitive price to ultimately increase our reach and expand our advertising offerings to partners. The ‘Basic’ tier allows us to continue to lead on value by providing consumers an even more affordable entertainment choice for the entire family.”

Nobili added that the premium tier has experienced success in Australia, Canada, and Latin America. Canada will have access to the ad-supported plan from next month, while the premium tier will roll out across Europe this year. Nobili says this expansion leaves him “confident this offering will enable us to reach new subscribers in Europe”.

The Paramount+ slate this year includes the likes of the upcoming Halo and final season of Star Trek: Discovery, plus the A-League and AFC Champions League.

“By introducing the ‘Basic (with ads)’ plan in Canada and Australia, we will enhance our value to our partners by enabling advertisers to buy across our global franchises, series and films through our digital platform, EyeQ, alongside the breadth of Paramount’s premium video inventory in a comprehensive and impactful way,” added president of international markets and advertising sales, Lee Sears.

See also: Streaming services need to share audience data and insights to grow ad investment

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