Outbrain and News Corp Australia have signed a new multi-year agreement to leverage the platform’s AI-powered recommendation technology.
The agreement commenced in January with a phased rollout across early 2024. Outbrain’s Smartlogic aims to improve the content discovery experience and how audiences explore and consume media across News Corp Australia’s digital properties.
This agreement will see the integration of Outbrain’s advanced publisher suite, including monetisation, audience development and total revenue optimisation technology across News Corp Australia’s diverse online portfolio. Outbrain’s suite will enhance the content recommendation experience on high-traffic sites like news.com.au and taste.com.au.
Outbrain and News Corp Australia’s arrangement aims to deliver an enriched digital experience to Australian audiences, combining its premium publisher content with the tech platform’s expertise in predicting engagement to drive sustainable, year-round revenue.
Eve Solomon
Eve Solomon, vice president and managing director of publisher business development at Outbrain, called the collaboration with News Corp Australia “a monumental milestone for Outbrain.”
“It epitomises our commitment to innovating and growing alongside leading media houses,” she said.
“We are thrilled about the opportunities this opens up for advertisers aiming to reach premium audiences. Our advanced predictive technology, combined with News Corp Australia’s extensive online footprint, will usher in a new chapter of digital excellence and audience engagement, creating meaningful experiences for readers and advertisers in the Australian market,” she added.
Paul Blackburn
Paul Blackburn, director commercial data video and product at News Corp Australia, explained: “Outbrain’s sophisticated technology, experience and focus on audience engagement complements our vision for growth and innovation. We are delighted to be working with them and eager to see the positive impact it will have on our digital platforms.”
With News Corp Australia available through Outbrain’s network for content discovery, advertisers gain unprecedented opportunities to reach a diverse and engaged audience.
Outbrain is already working with a number of publishers in Australia, which includes major Nine Entertainment properties, Daily Mail Australia, and Australian Community Media, further solidifying its position in the Australian market.