Optus Sport has confirmed the cost of its subscription will increase by $10 a month from August 1, 2022.
Access to the Australian telco’s sports service has been priced at $14.99 a month – this is set to go up to $24.99 a month. Meanwhile, annual passes will now be priced at $199.
Despite the increases, there will be a discounted subscription offered to eligible Optus Customers will be for $6.99 per month, providing a saving of over 70%.
A statement on the Optus Sports website said the price hike: “compares favourably with other content streaming services that have emerged in the Australian landscape and is the first change to Optus Sport’s pricing since we first launched in 2016.
It continued: “We want you to know that we’re fully committed to providing value for money, so from August, all live and on-demand Premier League matches will be available to stream in 1080p HD on supported devices. That means you can watch all the action from the world’s best league in exceptional detail.”
See also: Optus Sport wins exclusive rights to stream Women’s FA Cup Final
This comes after Optus Sport announced it had secured the rights to stream the Women’s FA Cup Final, which happened on Sunday, 15 May. It’s the third season in a row the broadcaster has exclusively streamed the final, which this year will see Chelsea defend the title against Manchester City.
Clive Dickens, VP of TV, content and product development at Optus said: “We’re delighted to once again be the exclusive broadcaster of the Women’s FA Cup Final.
“Interest in women’s football is sky-rocketing – this is evident in the record-breaking stadium attendance overseas and here in Australia where we have seen a significant increase in viewers of our WSL coverage on Optus Sport.
“With the guarantee of an Aussie lifting the trophy at this year’s Women’s FA Cup Final, and a FIFA Women’s World Cup on home soil on the horizon, there’s never been a more exciting time to bring the game to our viewers.
“With fan-favourites Liverpool noticeably absent from this year’s WSL season, but with a return on the cards for the Reds in 2022/23, we’re expecting our viewership to continue its upward trajectory come the league’s kick-off next season,” Dickens concluded.
The Women’s FA Cup Final announcement follows news last year that Optus Sport has renewed its exclusive media rights for the Premier League through to 2028 and the Barclays FA Women’s Super League through to 2024.
Optus Sport will broadcast the upcoming UEFA Women’s Euro, with every match live and exclusive as well as securing the Australian rights to the FIFA Women’s World Cup 2023.