The Matildas vs England semi-final was one of the most watched Optus Sport matches during the FIFA Women’s World Cup 2023, according to Optus Sport.
The semi-final clash became the fourth-highest audience for Optus Sport joining two other Matilda fixtures in the Optus Sport all-time top 5.
Top 5 matches ever on Optus Sport:
1. UEFA EURO 2020 ITA vs ENG 12 July 2021 (exclusive to Optus Sport)
2. UEFA EURO 2020 ENG vs DEN 8 July 2021 (exclusive to Optus Sport)
3. FIFA WWC 2023 AUS vs FRA 12 August 2023 (non-exclusive to Optus Sport)
4. FIFA WWC 2023 AUS vs ENG 16 August 2023 (non-exclusive to Optus Sport)
5. FIFA WWC 2023 AUS vs DEN 7 August 2023 (non-exclusive to Optus Sport)
Other Optus Sport stats:
• Social video views of WWC23 Optus Sport content in Australia is now over 65m.
• Average viewing time of WWC23 Content by Optus Sport subscribers is now over 20 hours
• Page views on WWC23 Content articles are over 5m in the last four weeks
Clive Dickens, Optus vice president television, content and product development, said the Matilda’s loss last night was crushing, but their achievements, passion and popularity have changed the game forever.
“So much has been said about the Matildas inspiring our Football nation and the fact they keep attracting huge audiences who just cannot get enough of their determination on and off the pitch,” he said.
“We still have the third-place playoff on Saturday in Brisbane to look forward to, another free game for all Australians.”
Optus Sport Women’s World Cup Highlights
• Over 75% of all Optus Sport WWC23 consumption is on a large screen Connected TV.
• 72% of the Optus Sport WWC23 audience is under 45 – compared to the Australian population which is 40% under 45.
• 1,900 Optus Sport original WWC23 editorial articles have generated over 1.9m page views so far.
• The off-platform Australian social video views are now 25 million, clipped from over 300 hours of WWC23 video content.
Read more: Matildas World Cup TV ratings: Matildas v France clash sets new Seven and Optus Sport records