One Asia Creative Award winners will be announced at a virtual presentation on March 1, 2022.
Produced by The One Club Asia, the first annual award ceremony will present awards to winners from 14 countries and regions.
The winners, presented by a virtual host, will be unveiled on The One Club Asia website at 5:00 pm Beijing time, and will be viewable live and after the announcement.
All finalists will either receive One Asia Gold, Silver, Bronze or Merit awards.
Australia leads the way with 26 finalists entries, followed by Mainland China with 17, India and Taiwan tied with 13, and Japan and New Zealand both with 11.
Leading the list of agencies with the most finalists selections is Ogilvy Australia Melbourne with 12, followed by Special Group Auckland with 11, Ogilvy Mumbai with eight, and M&C Saatchi Sydney with seven.
The entry with the most finalists selections is “Meddle in the New Zealand Election” by Special Group Auckland on behalf of Every Kiwi Vote Counts with 11.
“Uni-form” for Vogue by Ogilvy Taiwan and “Tuna Scope 2020” by Dentsu Tokyo for Kura Sushi have six finalists each. Tied with five finalists each are “Naming the Invisible by Digital Birth Registration” for Telenor Pakistan by Ogilvy Pakistan Islamabad, and “Pizza Hut x IKEA SÄVA” by Ogilvy Hong Kong for Pizza Hut Hong Kong.
A jury of more than 70 top creatives from 17 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries.
The ceremony will also include announcement of the One Asia 2022 Agency of the Year, Client/Brand of the Year, Network of the Year, Independent Agency of the Year, Internal/In-House Agency of the Year and Production Company of the Year, as well the other top-scoring entrants determined by the number of Gold, Silver, Bronze and Merit awards won this year.
Ma Chao, chief representative of The One Club Asia, said: “This is the second year we extended our scope to the Asia Pacific region, last year with the One Asia Showcase and now with the One Asia Creative Awards, and have received brilliant ideas and amazing work from 17 countries and regions.”
“This year’s winners are truly inspiring, showing that creativity and innovation can be the solution to make the world a better place.”
The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week program eight years ago.
In the past 20 years, the team has focused on promoting creativity in the region, and greater communications between Greater China and the global industry. This expanded focus prompted the office to rebrand this year as The One Club Asia.