Full-service creative content studio OK COOL has launched in the APAC region following its success in the European and US markets.
Ellen Fox, former head of operations at OK COOL London, steps into the role of managing director APAC. The new position sees her return home to Australia after six years working alongside founders chief brand officer Jolyon Varley and chief creative officer Liz Stone.
Fox said she was “extremely excited” to bring the studio’s offering to the APAC region. She added that early conversations with brands and social platforms have indicated a demand for a specialised social media offering that brings cultural insight, creativity, and production expected of an above-the-line campaign to content.
“What also has me buzzing is the level of talent in local creatives, producers, directors and content makers – the rest of the world has been sleeping on APAC.”
OK COOL was founded in the UK in 2015. It started as a boutique content house and has since grown into a global creative content studio network made up of 50 strategists and creatives, with studios in London, New York, and now Melbourne.
The studio works with brands like Spotify, Nike, Tag Heuer, Gucci Beauty, and Heineken.
OK COOL’s service offering spans social media consultancy, full-service creative concept and content production, creator and talent management, digital experience, and implementation.
Anya Gully, ex-Havas and Big Red Communications group business director, helped lead the content studio’s move into the region. A creative director will also join the studio in the coming months.
OK COOL’s initial focus will be expanding its presence in Australia, New Zealand, Hong Kong, India, Singapore, and South Korea.
Jolyon Varley, chief brand officer of OK COOL, said the studio recognises that modern brand building takes place in social. “It’s a place where brands become ‘human’, and humans become ‘brands’,” he said.
“We manage this brand building through platforms that promote chaotic evolution. These platforms are culture ‘petri-dishes’, environments in which a brand participating in a new trend or speaking to a new niche audience can unlock exponential growth and opportunities. We look forward to continuing to unlock these opportunities for our new APAC clients.”