Ogilvy has been appointed agency of record for Lite n’ Easy, following a competitive pitch.
The remit covers the full breadth of brand services, spanning strategy, creative, customer experience (CX), social and influencer. Ogilvy will draw on its multicultural, health and behavioural science expertise as part of the partnership.
The appointment lands as Lite n’ Easy marks 40 years in the Australian market.
Australian-owned and operated since 1986, the brand supports weight management and healthy eating for consumers nationwide.
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What they said
Nathan Hayman, CEO of Lite n’ Easy, said the brand had sought a partner across strategy, consumer channels, influencer and commerce.
“As we celebrate 40 years of helping Australians lead healthier lives, we were looking for a partner who understood both our heritage and the ever-changing health landscape. The integrated approach across brand building, consumer channels, influencer, and commerce felt right for our future ambitions,” he said.
Nathan Hayman
Kirsty Muddle, Ogilvy Network ANZ CEO, said the agency was looking forward to working closely with the Lite n’ Easy team on its next phase of growth.
“Lite n’ Easy is one of Australia’s great health brands, and a company that has helped countless Australians eat well and feel their best for many decades. We’re excited to help it navigate this transformative moment.
“Our deep expertise in health gives us a strong understanding of the broader ecosystem surrounding weight management and healthy eating, from consumers through to healthcare professionals and emerging healthcare channels, and beyond,” she said.
Kirsty Muddle
Lite n’ Easy has operated in the Australian health and wellbeing sector for four decades.
The brand says it continues to support sustainable, healthy eating and nutrition as the health landscape evolves.