NP Digital Australia, part of the performance marketing agency founded by Neil Patel, has recorded its strongest half-year to date in 2025, adding eight new clients and expanding across key industry sectors.
New clients include Gallagher Security, Family Doctor, Soudal Australia, Zero Latency, Henry Bucks, and City Hatters. Most have engaged NP Digital for multi-channel retainers covering SEO, paid media, and content strategy.
“These wins reflect a decisive shift in what brands expect from their agency partners,” said Guy Jarvie, Managing Director of NP Digital Australia & New Zealand.
“Businesses are looking for clarity, commercial focus, and cohesion especially in an increasingly complex digital landscape. That shift plays directly to our strengths.”
The agency’s first-half results are ahead of the same period last year, driven by higher average deal values and more multi-service global engagements.
Operational changes have supported this growth, including agile team structures for faster cross-channel optimisation, closer collaboration with global teams, and a focus on AI integration. Leadership alignment has also accelerated decision-making and supported recruitment of senior talent.
NP Digital’s new client engagements are already laying the foundation for long-term impact.
“We chose NP Digital because they understood our business and didn’t come to us with cookie-cutter solutions,” said Anna Hampton, Strategic Programs Director for Zero Latency.
“Their ability to think strategically while delivering quickly across channels has already made a strong impression.”
NP Digital combines paid media, organic search, AI optimisation, content strategy, and creative under one strategic framework. To meet rising demand, the agency is hiring across SEO, marketing automation, and creative strategy, and is investing in analytics, AI reporting, and conversion rate optimisation.
Growth is concentrated in healthcare, fintech, consumer tech, and purpose-led retail. The agency is also developing tailored AI strategies for predictive targeting, content generation, and media efficiency, using a mix of proprietary and third-party tools to help clients improve speed, reduce waste, and make data-driven decisions.
Top image: NP Digital team and Guy Jarvie