NOVA Entertainment and DM Podcasts part ways

Nova Entertainment

The relationship will continue until the end of January 2023

NOVA Entertainment and DM Podcasts (Diamantina Media) have announced that they will wind down their strategic partnership.

NOVA Entertainment has hosted and commercialised DM Podcasts slate of podcasts since August 2021, and the relationship will continue until the end of January 2023.

Antony Stockdale, founder, DM Podcasts said, “It has been a pleasure to work with NOVA Entertainment. Over the course of our partnership, DM Podcasts has won consecutive Podcast Network of the Year Awards at the Australian Podcast Awards. NOVA Entertainment played a crucial role in this and in the continuing growth of our team and business.”

Adam Johnson, NOVA Entertainment’s chief growth officer said, “DM Podcasts has been a valuable partner as we have built the NOVA Entertainment Podcast Network and the relationship has delivered great campaigns and advertising opportunities utilising DM’s talent and brands.

“We are proud of the joint success achieved during our time together and wish the DM team well as they embark on their next chapter.”

Further announcements from DM Podcasts on future partnerships will follow shortly, as will news around new NOVA partners and content.

Last month, The Hallway was been appointed by NOVA Entertainment to work on key brand strategy and creative projects for the Nova Network and Smooth FM Network.

See also: The Hallway is appointed to NOVA Entertainment’s brand strategy and creative projects

Jules Hall, CEO The Hallway, said, “We’re really excited to be working with the team at NOVA Entertainment. It’s always a huge privilege to be entrusted with brands that are not only iconic in the Australian market but also genuinely future-facing, especially when they are led by such an impressive team of humans.”

Johnson said, “We were looking for a partner to really get ‘under the hood’ of our two biggest brands, to give them a distinct position in-market and ensure they continue to thrive at the heart of our all-of-audio strategy.

“The Hallway is well known to us here at NOVA Entertainment and we’ve been impressed by the successful brand platforms they have delivered for BINGE and Flash. Work is well under way on our flagship Nova and Smooth FM brands and it’s proving to be a very effective partnership. I’m excited about what we will achieve together,” he added.

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