Music and culture-first agency noisy has added to its senior team, appointing Andrew ‘AJ’ Harris as business director. Harris joins immediately, bringing more than a decade of experience across agencies, media owners and cultural brands.
Harris joins from UM Australia, where he spent four years as creative connections director leading media partnerships for Lion.
During his time at UM, he also worked across Optus, ING, Energizer and Target, helping to drive strategy, ideation and brand partnerships.
Before UM, Harris held senior partnership and account management roles in both Sydney and London at SCA, JCDecaux and Jungle Creations.
His appointment marks a return to the cultural and creative space, with noisy tasking him to build partnerships and keep clients at the forefront of music-led brand activity.
Noisy Andrew ‘AJ’ Harris
Building on a foundation
“I’m thrilled to be joining noisy at such an exciting time, and to bring my experience in media partnerships, strategy, ideation, and execution to help build on the incredible foundation already in place,” Harris said.
“I’m passionate about the intersection of music and culture and look forward to contributing to a team that’s authentically shaping the future of events, culture, and music media.”
Harry Wilson, managing director of Noisy, added: “Music is at the heart of everything we do at noisy, and having someone with AJ’s genuine passion for music will overflow onto client campaigns.
“The smart brands are realising there’s more to interacting in music culture than just putting a logo on a stage, and noisy makes that a reality. Combined with his experience working with some of the country’s biggest advertisers, AJ will be a huge asset as we continue to deliver cultural connections and creative ideas for our clients,” Wilson said.