Next&Co has been appointed as the end-to-end media agency for Australian jewellery company Bevilles, initially leading media strategy, planning and buying for its upcoming holiday sales campaign.
The independent media agency will be responsible for delivering a multi-platform Black Friday and Christmas campaign for the jeweller, with a focus on raising brand awareness and driving in-store sales.
Bevilles is a family-owned Australian company that has been in Australia for almost 90 years.
Three generations of Bevilles’ family members have contributed to the success of the Bevilles Brand and focuses on making people feel fabulous with premium jewellery for all occasions. Bevilles offers exceptional products at affordable prices across its 26 stores in Victoria, NSW and South Australia.
As part of the Bevilles holiday campaign, Next&Co will provide end-to-end media strategy, planning and buying, across radio, out-of-home and digital audio.
Next&Co co-founder, John Vlasakakis, said the agency was thrilled to be working with the Bevilles brand. “Bevilles has a proud history in the Australian jewellery sector, having successfully operated since the 1930s, and continued to grow and evolve.
“We’re excited to be partnering with Bevilles at such a pivotal time for the business as they head into their critical Q4 holiday season,” he said.
“We look forward to driving brand awareness for this iconic Australian company and helping to boost sales and market share in the lead-up to this peak sales period,” Vlasakakis added.
The Bevilles win comes on the back of several recent appointments for the agency, including the Malouf-owned global superyacht charter business Ahoy Club.
Next&Co also recently announced winning Australian ecommerce business New Aim and Australian rural supplier Combined Rural Traders and agricultural service provider Nutrien Ag Solutions.
The appointment is effective immediately.
See also: Next&Co wins superyacht business Ahoy Club
See also: Next&Co appointed to lead media strategy for Combined Rural Traders
–
Top image: Nick Grinberg and John Vlasakakis